Engaged Media
Project Overview
Engaged Media was a start up whose goal was to provide a way to create a branded survey for pharmaceutical companies and doctors to get input from patients about the efficacy of their treatment.
Problem Statement
As a pharmaceutical company, I need to be able to determine the efficacy of my product. I need to have a holistic view of each customer and his or her treatment, including (among other things): dosages, duration of treatment, other medications, if they are following protocol, and any possible comorbidities or hereditary factors.
The challenge was to create an interface that was HIPAA compliant and kept personal information private, but allowed meta data to be easily accessible for various professionals: mainly the pharmaceutical company and it’s sales team as well healthcare providers.
Role: Sole Product & UX Designer: IA, sketches, & wire framing, and research.
Duration: Completed
Tasks: Research, interviews, ideation, information architecture, wireframing, and prototyping.
Research
We (the product owner and I) began by interviewing pharmaceutical companies and healthcare providers to prioritize data needed and the easiest, most effective way for them to access it. We started by prioritizing features for an MVP because the scope of the project was threatening to grow exponentially with every interview (“Wouldn’t it be great if we could also….?” or “I’d also like to find out….)”.
I came up with a mock campaign and created a simple user flow for a patients. We tested it on the general population to understand the amount of time users were willing to sit through to complete a survey before abandoning it. The mock campaign also gave us a better understanding of what information our users would need in order to create a successful campaign (e.g.-parent/child questions and dependencies).
I created an Affinity Map with our research insights and user feedback. This helped me think through the processes and and possible tools our users would need in order to build a successful campaign. Laying it out also helped me create the information architecture by being able to see, prioritize, and organize features in a way that made sense.
Early Wireframes
Now that the features were organized and I had a better understanding of the process, I could start wireframing. I chose to draw these so that the product manager and I could collaborate and easily take notes as we brainstormed.
Lo-fi Wireframes
And then I was able to start putting screens in Sketch.
Next Steps
It was at this point that Engaged Media was bought by Aptus Health. My next steps were going to be creating hi-fidelity wireframes and puting them in a prototype that could be tested. I needed to make sure that users (pharmaceutical companies) could understand the process of creating a campaign. I was hoping to get user testing along with feedback on the usability of what we were creating and to refine the survey builder. After getting feedback and making improvements, we would have tested it again and so that our users could easily create a campaign and make sure it was a seamless experience for patients as well.